I transform
audiences into
living
communities

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Community Building, Content Strategy, UI Design and Growth Hacking for brands that want to truly connect with their people. No smoke, just results.

Lai Badia - Community Lead & Content Strategist
Lai BadiaVALENCIA, SPAINCOMMUNITIES THAT CONNECT

I buildcommunities

The difference is simple: audiences watch, communities participate. I work so your people want to stay, participate, and return.

Logo Lai Badia - Community Building & Content Strategy

Who do I work for?

Startups & scaleupsSMEsCreatorsPublic FiguresEntrepreneursDaring onesPurpose-driven brandsProjects with soulNonconformistsVisionaries

My focus

Strategy + Creativity + Processes. Everything I do has a why and a measurable how.

What I don't do

Smoke, vanity metrics, generic templates, or solutions that don't scale.

My promise

Real results, constant communication, and the same involvement as if the project were mine.

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Community Building and Growth Services

What I can do for you

01

CONTENT
WITH PURPOSE

CONTENT STRATEGY THAT CONNECTS WITH YOUR AUDIENCE AND POSITIONS YOU AS A REFERENCE.

  • STRATEGY AND THEMATIC PILLARS
  • EDITORIAL CALENDAR
  • COPY WITH YOUR VOICE
02

COMMUNITIES
THAT STAY

FROM PASSIVE FOLLOWERS TO ACTIVE COMMUNITY. SPACES WHERE PEOPLE WANT TO PARTICIPATE.

  • COMMUNITY BUILDING
  • ENGAGEMENT DYNAMICS
  • AMBASSADOR PROGRAMS
03

WEB DESIGN
& UI

INTERFACES THAT TELL STORIES AND GUIDE YOUR USER TO ACTION. DESIGN WITH INTENTION.

  • INTERFACE DESIGN
  • LANDING PAGES
  • USER EXPERIENCE
04

DIGITAL
ECOSYSTEM

I DESIGN THE CHANNEL STACK YOUR BRAND NEEDS. ALL CONNECTED, NOTHING DUPLICATED.

  • MULTICHANNEL STRATEGY
  • INTEGRATIONS
  • USEFUL REPORTING
05

AUTOMATION
& GROWTH

SCALE WITHOUT LOSING ESSENCE. FIRST LAYERS OF AUTOMATION WITH SENSE.

  • NURTURING SEQUENCES
  • FUNNEL OPTIMIZATION
  • DATA ANALYSIS
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MODULAR SERVICES ORIENTED TO RESULTS

Logotipo de Lai Badia
My Work Methodology

How I work on your projects

01
PASO 01

DISCOVERY

WE MEET. I UNDERSTAND YOUR BRAND, YOUR AUDIENCE, YOUR REAL GOALS, AND WHERE IT HURTS.

02
PASO 02

STRATEGY

I DESIGN A CLEAR PLAN. NO FRILLS, NO FLUFF—JUST WHAT YOU NEED.

03
PASO 03

ACTION

WE IMPLEMENT WITH RHYTHM. WE MEASURE, LEARN, ADJUST. NO RIGID PLANS.

04
PASO 04

EVOLUTION

WE SCALE SMARTLY. WE AUTOMATE WHAT MAKES SENSE, AND I LEAVE YOU FLYING SOLO.

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"EVERY PROJECT IS DIFFERENT, BUT THERE IS ALWAYS CLARITY ON WHAT WE DO AND HOW WE MEASURE SUCCESS."

Strategy
Success Stories

Strategy, community, and real results. Beyond vanity metrics.

Brand & Community
Alegal Story

Alegal (Collab with Chef Dani García)

The Challenge

Alegal (Dani García) leads a 'double life': restaurant and club. We needed a voice that could flow between both worlds, connecting with a select audience that values both gastronomy and the nightlife experience.

Result

0 to 20k Followers

Branding 0
Branding 1
Branding 2
Gallery Branding3 Images
Branding & Web Dev
Sauco

Sauco

The Challenge

Integral brand identity creation and web development for Sauco (sauco.io), an in-house software engineering firm.

Result

Identity + Web

Branding 0
Branding 1
Branding 2
Branding 3
Branding 4
Gallery Branding5 Images
WEB DEV
Mer Studio
GoalWebsite that transmits brand and converts visits into bookings merstudio.es.
What I didDesign + structure by services, conversion-oriented copy and mobile optimization.
ImpactClearer and more professional experience, with more visible booking CTA.
UI DesignStructure + copyMobile optimizationBasic SEO
Mer Studio 0
Mer Studio 1
Mer Studio 2
WEB DEV
Leñas Roberto
GoalSimplify the purchase and facilitate contact from mobile lenasroberto.com.
What I didArchitecture by products, direct messages, quick contact and improved speed.
ImpactSimpler navigation and shorter path to order.
Product architectureDirect copyWhatsApp/ContactPerformance
Leñas Roberto 0
Leñas Roberto 1
Leñas Roberto 2
Community
Dormitienda
GoalGoal: professionalize the channel and convert content into intent (visits, messages and online store).
What I didWhat I did: editorial line + calendar, creativity for campaigns and optimization of copies/CTAs.
ImpactImpact: more coherent feed and clearer messages, with more constant brand communication.
Strategy + CalendarCreative DirectionCopy + CTAReelsReporting
Dormitienda 0
Dormitienda 1
Community
Besocks
GoalGoal: reinforce visual identity and accompany launches/collections with 'shareable' content.
What I didWhat I did: planning, creative direction and product-oriented copies + ecommerce.
ImpactImpact: more editorial and consistent presence, with better product narrative and campaigns.
Calendar + CampaignsCreativityProduct CopyReels/UGCReporting
Besocks 0
Besocks 1

and much more...

Explore how we adapt creativity to different industries and goals.

Social Feed 0
Social Feed 1
Social Feed 2
Social Feed 3
Social Feed 4
Lai Badia - Community Lead & Content Strategist

COMMUNITY LEAD CONTENT STRATEGIST UI WEB DESIGNER GROWTH HACKER VALENCIA, SPAIN

About Lai Badia | Content Strategist

Hi,I'm Lai

I don't do magic. I do what works. I've been converting passive audiences into communities that buy, recommend, and return for over 5 years.

If you're looking for someone to say yes to everything, that's not me. If you're looking for someone to challenge you, question you, and make you grow—let's talk.

Strategy. Content. Community. Growth. I don't promise followers. I promise results you can measure. Explora mis proyectos

LOCATION:VALENCIA
EXPERIENCE:+5 YEARS
FOCUS:GROWTH MINDSET
FUEL:COFFEE TILL FAILURE

KNOW ME BETTER

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Let's Talk

If your brand has something to say and you're looking for someone who combines creativity with strategy, I'd love to hear about your project.

15-20 minutes to get to know each other, no strings attached. If we're not a fit, I'll tell you who is.

Contact me on WhatsApp

Or email me directly:

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Lai BadiaCommunities that connect2025